1. WHAT IS THE PURPOSE OF THE VIDEO?
*
What exactly are you trying to achieve by producing this video? Instead of "We want a video to put on our website." try "We want to produce a video that tells our story and communicates to our customers xyz..."
2. WHO IS THE INTENDED AUDIENCE?
*
Think about where your video will be viewed and who will be viewing it. Are they already familiar with your brand? Are they new or existing customers?
3. WHAT ARE YOUR THREE KEY MESSAGES?
*
We've found the easiest way to avoid information overload in your video is to come up with three key messages that you want to communicate. Make them clear, concise, and influential or inspiring.
4. WHAT TONE ARE YOU TRYING TO ACHIEVE?
*
Relaxed, professional, friendly, warm, authentic, accessible?
6. IS YOUR VIDEO PART OF A STRATEGY OR CAMPAIGN?
*
If you're planning for this video to be part of a bigger initiative or strategy, make sure to let us know.
7. ARE THERE ANY SPECIFIC VISUALS THAT NEED TO BE CAPTURED?
*
Consider any key events, scenarios, or people that would need to be scheduled during the video shoot.
8. WHERE WILL THE VIDEO BE SHOT?
*
Shoot locations will depend on the story you are telling and the type of content we need to capture. Are there any specific locations relevant to your business that need to be capture?
9. WILL ANYONE BE SPEAKING IN THE VIDEO?
*
Will someone be telling the story of the business? Will customers be providing testimonials? Will there be a voiceover explaining a process or concept?
This will determine whether we work with you to develop a script or interview guide in line with your key messages.
10. WHO NEEDS TO APPROVE THE FINAL VIDEO?
*
It's important to know who will be the key stakeholders involved in reviews and revisions. This will streamline the revision process and ensure we can meet any agreed deadlines.
11. HOW WILL THE FINAL VIDEO BE HOSTED, DISTRIBUTED, AND REPACKAGED?
*
We need to keep the end product in mind during the video planning process. Are you going to host it on YouTube? Will it be embedded on your website? Is it going on Instagram or in an email? Your video will be produced and edited differently based on where you'll be using it.
